Wine, women, suspiciousness and advertising.

Statistical Methods for Rates and Proportions

2003 • 17,930 citations

Statistics for Psychologists

1966 • 1,924 citations

Interpersonal trust, trustworthiness, and gullibility.

1980 • 1,511 citations

Teenage Drinking: Does Advertising Make a Difference?

1984 • 172 citations

The Role of Alcohol Advertising in Excessive and Hazardous Drinking

1983 • 109 citations

The Alcohol Advertising Ban in British Columbia: Problems and Effects on Beverage Consumption

1976 • 66 citations

The impact of television advertising on alcohol consumption: an experiment.

1984 • 61 citations

Effects of Two Kinds of Alcohol Advertising on Subsequent Consumption

1984 • 36 citations

Subject variables and reactance to persuasive communications about drugs

1977 • 32 citations

The Effects of Advertising on the Interindustry Distribution of Demand

1976 • 31 citations

Alcohol, public education, and mass media: an overview.

1980 • 24 citations

The influence of prices, consumer incomes and advertising upon the demand for alcoholic drink in the United Kindgom: an econometric study

1981 • 19 citations

Advertising and Liquor

1967 • 14 citations

Measurement of attitudes toward alcohol and their relation to personality variables.

1965 • 12 citations

Advertising Alcohol—An ITV View

1980 • 3 citations