An Opponent-Process Theory of Motivation

Principles of Behavior

1944 • 4,124 citations

Learning Theory and Behavior

1962 • 1,634 citations

Behavior Theory and Conditioning

1957 • 1,480 citations

[Drug addiction and drug abuse].

1969 • 1,466 citations

Maternal Care and Mental Health

1952 • 1,291 citations

An opponent-process theory of color vision.

1957 • 1,003 citations

On the dual nature of learning—a re-interpretation of "conditioning" and "problem-solving."

1947 • 942 citations

A Behavior System

1954 • 918 citations

Studies of fear as an acquirable drive: I. Fear as motivation and fear-reduction as reinforcement in the learning of new responses.

1948 • 520 citations

Traumatic avoidance learning: Acquisition in normal dogs.

1953 • 355 citations

Inhibition of avoidance behavior.

1965 • 322 citations

An opponent-process theory of motivation: II. Cigarette addiction.

1973 • 285 citations

The pleasures of sensation.

1960 • 269 citations

The Motivation Of Behavior

1961 • 217 citations

Behavior and neurosis

1943 • 201 citations

Relaxation Theory and Experiments

1971 • 172 citations

Role of safety in the Pavlovian backward fear conditioning procedure.

1968 • 166 citations

Human traumatic avoidance learning: Theory and experiments on the operant-respondent distinction and failures to learn.

1962 • 127 citations

Toward a unified theory of anxiety.

1967 • 114 citations

Positive conditioned reinforcement of Sidman avoidance behavior in rats.

1969 • 94 citations

Some implications of conditioning theory for problems of drug abuse

1971 • 74 citations

Cardiac responses to shock in curarized dogs: Effects of shock intensity and duration, warning signal, and prior experience with shock.

1966 • 64 citations

The course of Pavlovian excitation and inhibition of fear in rats.

1969 • 60 citations

Heart rate and blood pressure responses to signaled and unsignaled shocks: Effects of cardiac sympathectomy.

1969 • 51 citations

Narcotics and Narcotic Addiction

1956 • 48 citations

An opponent-process theory of motivation: III. Some affective dynamics in imprinting

1974 • 47 citations

Development of behavioral control by an imprinting stimulus.

1970 • 33 citations

The Control of Distress Vocalization By an Imprinted Stimulus

1967 • 29 citations

Advertising, Promotion, and Competition: A Survey with Special Reference to Food

1981 • 2 citations