On Making the Right Choice: The Deliberation-Without-Attention Effect

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

1956 • 16,233 citations

A Behavioral Model of Rational Choice

1955 • 14,167 citations

The Elaboration Likelihood Model of Persuasion

1986 • 6,452 citations

Dual-process theories in social psychology

1999 • 6,054 citations

A perspective on judgment and choice: Mapping bounded rationality.

2003 • 5,270 citations

An Essay concerning Human Understanding

1690 • 4,875 citations

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

1980 • 4,596 citations

Decision making: A psychological analysis of conflict, choice, and commitment

1978 • 3,841 citations

The empirical case for two systems of reasoning.

1996 • 3,574 citations

Constructive Consumer Choice Processes

1998 • 2,678 citations

The Philosophical Writings of Descartes

1985 • 2,282 citations

Thinking too much: Introspection can reduce the quality of preferences and decisions.

1991 • 1,197 citations

Thinking too much: Introspection can reduce the quality of preferences and decisions.

1991 • 943 citations

Think Different: The Merits of Unconscious Thought in Preference Development and Decision Making.

2004 • 810 citations

Sleep, Learning, and Dreams: Off-line Memory Reprocessing

2001 • 748 citations

Intuition in the context of discovery

1990 • 689 citations

Introspecting about Reasons can Reduce Post-Choice Satisfaction

1993 • 619 citations

The User Illusion: Cutting Consciousness Down to Size

1998 • 435 citations

Hare brain, tortoise mind: why intelligence increases when you think less

1999 • 243 citations

Reasoning and the weighting of attributes in attitude judgments.

1996 • 76 citations

To sleep, perchance to gain creative insight?

2004 • 72 citations

Reasoning and the weighting of attributes in attitude judgments.

1996 • 67 citations