The Introduction and Performance of Store Brands

Introduction to the Theory and Practice of Econometrics

1989 • 2,349 citations

Elements of Econometrics.

1988 • 1,255 citations

Price Competition in a Channel Structure with a Common Retailer

1991 • 1,016 citations

An Industry Equilibrium Analysis of Downstream Vertical Integration

2008 • 906 citations

Price-Induced Patterns of Competition

1989 • 694 citations

Competitive Promotional Strategies

1988 • 613 citations

When Do Private Labels Succeed

1993 • 577 citations

Market Structure and Behavior

1980 • 565 citations

Competition and Cooperation in Marketing Channel Choice: Theory and Application

1985 • 405 citations

The Effects of Brand Loyalty on Competitive Price Promotional Strategies

1990 • 376 citations

New and improved: the story of mass marketing in America

1990 • 273 citations

The Relationship Between Market Characteristics and Promotional Price Elasticities

1989 • 244 citations

New and Improved: The Story of Mass Marketing in America

1991 • 223 citations

An Analysis of the Tradeoff between Advertising and Price Discounting

1991 • 190 citations

Using Game Theory to Model Competition

1985 • 187 citations

Modeling Asymmetric Competition

1988 • 183 citations

Pricing and Promotions in Asymmetric Duopolies

1991 • 177 citations

Recent contributions to optimal product positioning and buyer segmentation

1989 • 163 citations

Manufacturer Trade Deals and Retail Price Promotions

1990 • 119 citations

Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation

1984 • 99 citations

The Competitive Implications of Relevant-Set/Response Analysis

1989 • 72 citations

Identifying the Generics-Prone Consumer: A Meta-Analysis

1987 • 63 citations

Own Brands and the Cookware Market

1987 • 51 citations

The Market for Generic Brand Grocery Products: A Review and Extension

1984 • 48 citations

The effect of marketplace factors on private label penetration in grocery products

1992 • 39 citations

Advertising and Competitive Behaviour of Selected Australian Firms

1975 • 34 citations

The New World of Private Brands

1966 • 28 citations

Optimal positioning of new product-concepts: Some analytical implications and empirical results

1992 • 27 citations

Private Labels: Store Brands & Generic Products

1982 • 26 citations

Analysis of national brand--store brand competition

1989 • 3 citations