Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame

A circumplex model of affect.

1980 • 14,156 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

1983 • 4,388 citations

Episodic and Semantic Memory

2007 • 3,890 citations

Understanding face recognition

1986 • 3,821 citations

Implicit memory: History and current status.

1987 • 2,898 citations

The Human Hippocampus and Spatial and Episodic Memory

2002 • 2,274 citations

The human orbitofrontal cortex: linking reward to hedonic experience

2005 • 2,077 citations

The functional neuroanatomy of the human orbitofrontal cortex: evidence from neuroimaging and neuropsychology

2004 • 1,883 citations

Parietal lobe contributions to episodic memory retrieval

2005 • 1,564 citations

Celebrity Endorsement: A Literature Review

1999 • 1,495 citations

Organization of Memory

1973 • 1,442 citations

The impact of celebrity spokespersons' perceived image on consumers' intention to purchase.

1991 • 1,154 citations

Beautiful Faces Have Variable Reward Value

2001 • 1,082 citations

Marketing actions can modulate neural representations of experienced pleasantness

2008 • 1,057 citations

Remembering pictures: Pleasure and arousal in memory.

1992 • 983 citations

Prefrontal and medial temporal lobe interactions in long-term memory

2003 • 934 citations

Mere Exposure: A Gateway to the Subliminal

2006 • 918 citations

Remembering episodes: a selective role for the hippocampus during retrieval

2000 • 913 citations

Beauty in a smile: the role of medial orbitofrontal cortex in facial attractiveness

2003 • 873 citations

Priming and the Brain

1998 • 815 citations

The orbitofrontal cortex and beyond: From affect to decision-making

2008 • 769 citations

Endorser effectiveness by product type.

1979 • 740 citations

Remembering pictures: Pleasure and arousal in memory.

1992 • 714 citations

Visual attention: Insights from brain imaging

2000 • 641 citations

Declarative memory consolidation in humans: A prospective functional magnetic resonance imaging study

2006 • 543 citations

Neuroimaging studies of autobiographical event memory

2001 • 506 citations

Reward value of attractiveness and gaze

2001 • 465 citations

Disrupted temporal lobe connections in semantic dementia

1999 • 392 citations

Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility

1989 • 365 citations

Hippocampal complex and retrieval of recent and very remote autobiographical memories: Evidence from functional magnetic resonance imaging in neurologically intact people

2001 • 278 citations

The Role of Affect in the Mere Exposure Effect: Evidence from Psychophysiological and Individual Differences Approaches

2001 • 260 citations

Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction

2008 • 244 citations

Neural correlates of semantic and episodic memory retrieval

1998 • 241 citations

Sex, beauty and the orbitofrontal cortex

2006 • 207 citations

Brain mechanisms of persuasion: how ‘expert power’ modulates memory and attitudes

2008 • 195 citations

Evaluative conditioning in social psychology: Facts and speculations

2005 • 163 citations

How marketers can use celebrities to sell more effectively

2005 • 123 citations

From affective value to decision‐making in the prefrontal cortex

2008 • 115 citations

The Quadruple Process model approach to examining the neural underpinnings of prejudice

2008 • 108 citations

Neural Systems Underlying Decisions about Affective Odors

2009 • 92 citations

Evaluative conditioning may incur attentional costs.

2009 • 88 citations

Emotional curiosity: modulation of visuospatial attention by arousal is preserved in aging and early-stage Alzheimer’s disease

2000 • 85 citations

Print advertising: Celebrity presenters

2011 • 81 citations

Shoes and Self

2003 • 47 citations

Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking: The Moderating Role of Competitive Setting

1994 • 43 citations