Liking a Person as a Function of Doing Him a Favour

Statistical principles in experimental design.

1962 • 27,228 citations

A Theory of Cognitive Dissonance

1957 • 21,402 citations

A Theory of Cognitive Dissonance

2017 • 18,931 citations

Changes in interpersonal perception as a means of reducing cognitive dissonance.

1960 • 206 citations

Changes in liking as a means of reducing cognitive discrepancies between self-esteem and aggression1

1964 • 185 citations