Response Scales: Effects of Category Range on Reported Behavior and Comparative Judgments

Social Comparison Processes: Theoretical and Empirical Perspectives.

1979 • 1,137 citations

The Art of Asking Questions

1951 • 478 citations

Position Effects on Interview Responses

1974 • 46 citations

The effects of reversing the order of presentation of verbal rating scales in survey interviews

1969 • 14 citations

SOME OPINION RESEARCH PRINCIPLES DEVELOPED THROUGH STUDIES OF SOCIAL MEDICINE

1946 • 9 citations