Mass Media in Health Promotion: An Analysis Using an Extended Information-Processing Model

Social Learning Theory.

1978 • 25,283 citations

Experimental and Quasi-Experimental Designs for Research

1963 • 15,071 citations

Quasi-Experimentation: Design & Analysis Issues for Field Settings

1979 • 11,624 citations

Social Learning Theory

1977 • 9,741 citations

The nature of human values

1973 • 9,345 citations

Principles of Instructional Design

1974 • 4,627 citations

Taxonomy of Educational Objectives. Handbook I: Cognitive Domain

1966 • 4,188 citations

Health Belief Model and Personal Health Behavior

1976 • 3,081 citations

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

Theories of cognitive consistency : a sourcebook

1969 • 1,999 citations

The self system in reciprocal determinism.

1978 • 1,949 citations

Reforms as experiments.

1969 • 1,918 citations

The Effects of Mass Communication

1962 • 1,479 citations

Beliefs, Attitudes and Values: A Theory of Organization and Change

1972 • 1,444 citations

Attitudes towards objects as predictors of single and multiple behavioral criteria.

1974 • 1,317 citations

Evaluation studies : review annual

1976 • 1,122 citations

Relationship of physical health status and health practices

1972 • 1,119 citations

The Effects of Mass Communication

1961 • 1,092 citations

Beliefs, Attitudes and Values: A Theory of Organization and Change

1970 • 982 citations

Communication and persuasion

1954 • 853 citations

Psychological Foundations of Attitudes

1968 • 839 citations

Evaluation Research: Methods of Assessing Program Effectiveness.

1975 • 692 citations

Experiments on Mass Communication

2017 • 616 citations

The Health Belief Model: Origins and Correlates in Psychological Theory

1974 • 602 citations

COMMUNITY EDUCATION FOR CARDIOVASCULAR HEALTH

1977 • 581 citations

Determinants of relapse: Implications for the maintenance of behavior change.

1989 • 581 citations

Attitudes and Attitude Change

1987 • 456 citations

Experiments on mass communication.

1949 • 375 citations

Handbook of Evaluation Research

1976 • 337 citations

Some Reasons Why Information Campaigns Fail

1947 • 319 citations

Influencing attitudes and changing behavior

1970 • 311 citations

Handbook of Evaluation Research

1975 • 267 citations

The obstinate audience: The influence process from the point of view of social communication.

1964 • 257 citations

Evaluative Research: Principles and Practice in Public Service and Social Action Progr

1968 • 234 citations

A controlled study of the effect of television messages on safety belt use.

1974 • 232 citations

The effects of the anti-smoking campaign on cigarette consumption.

1977 • 230 citations

Marketing communication and the hierarchy-of-effects

1973 • 229 citations

Subjective probability and decision under uncertainty.

1959 • 221 citations

An examination of the "other variables" explanation of attitude-behavior inconsistency.

1971 • 211 citations

The effect of couples training and partner co-operativeness in the behavioral treatment of obesity

1978 • 208 citations

Readings in evaluation research

1971 • 206 citations

Some Reasons Why Information Campaigns Can Succeed

1973 • 166 citations

Some Principles of Mass Persuasion

1949 • 164 citations

Attitudes and Opinions

1978 • 164 citations

Social Experimentation: A Method for Planning and Evaluating Social Intervention.

1976 • 162 citations

Evaluation Research Methods: A Basic Guide.

1979 • 149 citations

Handbook of Procedures for the Design of Instruction

1981 • 148 citations

Evaluation Research: Methods of Assessing Program Effectiveness.

1975 • 145 citations

Some Reasons Why Information Campaigns Fail

1947 • 136 citations

The Persistence of Experimentally Induced Attitude Change

1978 • 133 citations

Reexamining the Methodology of Research on Media and Technology in Education

1977 • 120 citations

Catastrophe theory in social psychology: Some applications to attitudes and social behavior

1978 • 108 citations

Big Media Little Media: Tools and Technologies for Instruction

1977 • 104 citations

Evaluation research methods: A basic guide

1979 • 103 citations

The Evaluation of Social Programs

1977 • 89 citations

Research Evidence on Mass Mediated Health Communication Campaigns

1979 • 88 citations

Communication for Health: Unselling Heart Disease

1975 • 87 citations

Radio for Education and Development

1978 • 75 citations

Health Program Evaluation

1978 • 74 citations

The Anti-Smoking Commercials: A Study of Television's Impact on Behavior

1971 • 67 citations

The Role of Mass Media in Public Health

1960 • 65 citations

The design and conduct of true experiments and quasi-experiments in field settings

1976 • 61 citations

Selective review of the results of research on the use of audiovisual media to teach adults

1974 • 59 citations

Mass communication and community organization for public health education.

1980 • 55 citations

The Great Seat Belt Campaign Flop

1976 • 50 citations

Can Mass Media Advertising Increase Contraceptive Use?

1972 • 48 citations

Mass communication and community organization for public health education.

1980 • 39 citations

Anticipatory belief change: Persuasion or impression management?

1976 • 36 citations

The Costs of Educational Media: Guidelines for Planning and Evaluation

1978 • 33 citations

Evaluation of a televised stop-smoking clinic.

1977 • 28 citations

Health Program Evaluation.

1981 • 26 citations

Evaluating the Impact of Nutrition and Health Programs

1979 • 26 citations

Evaluation of the Scottish Health Education Unit's 1976 campaign on alcoholism

1979 • 25 citations

Public service advertising on television

1973 • 21 citations

Children’s Television Workshop

1976 • 21 citations

Evaluation of the "Feeling Good" Television Series.

1976 • 19 citations

Evaluative research on the effects of mass communication safety campaigns: A methodological critique

1970 • 19 citations

The North Karelia project: a first evaluation.

1976 • 18 citations

Evaluation of a Multimedia Drug Education Program

1972 • 15 citations

The use of multi-media motivation in enhancing compliance of hypertensives discovered at a screening operation.

1979 • 11 citations

Obtaining Optimal Attendance at Mass Immunization Programs

1974 • 11 citations

Nutrition education and SITE telecasts.

1978 • 8 citations

Clarification of Concepts and Terms Commonly used in Evaluative Research

1979 • 8 citations

Community Mental Health and Mass Media Preventive Education: The Alternatives Project

1978 • 7 citations

The use of Cable Television as a Tool in Health Education of the Elderly: Screening

1977 • 7 citations

Communicating Cancer Control to the Public

1977 • 6 citations

A community anti-smoking programme: interim evaluation of the North Karelia Project

1978 • 5 citations

Audience interest in mass media messages about lung disease in Vermont.

1978 • 3 citations

Communication, media, and audience effects upon attitude change with regard to automobile safety responsibility

1970 • 2 citations

Deleted Work

1955 • 0 citations