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Psychological Principles of Marketing and Consumer Behavior

James B. McNallen, Steuart Henderson Britt
DOI: 10.2307/3150646
Journal of Marketing Research

Data up to Jan 2025

Published1978
Citations32
References0
Fields
PsychologyEconomicsBusinessMarketingAdvertising

Total Citations Per Year

Abstract

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Psychological Principles of Marketing and Consumer Behavior (1978) – Journal of Marketing Research | Metascience Observatory Explorer