Evaluating Market Segmentation Studies: The Properties of R²

Stochastic Processes

1962 • 1,343 citations

Market Segmentation: Group versus Individual Behavior

1968 • 150 citations

Upper Bounds for Correlations between Binary Outcomes and Probabilistic Predictions

1972 • 94 citations

Conditional Trend Analysis: A Model that Allows for Nonusers

1969 • 43 citations

Regressions with Discrete Dependent Variables: The Effect on R²

1972 • 27 citations

SOME DATA BASED MODELS FOR ANALYZING SALES FLUCTUATIONS

1970 • 13 citations