The effect of an audience on behavior in a choice situation.

Gauging Public Opinion.

1944 • 187 citations

An experimental analysis of some group effects.

1930 • 152 citations

A study of a community and its groups and institutions conceived of as behaviors of individuals.

1932 • 125 citations

A quantitative theory of decision.

1943 • 94 citations

Decision-time in relation to the differentiation of the phenomenal field.

1941 • 40 citations

The Use of Interviewer Rapport as a Method of Detecting Differences Between “Public” and “Private” Opinion

1945 • 13 citations