Political Campaigns and Madison Avenue: A Wavering Partnership

Professional Public Relations and Political Power

1957 • 162 citations

The Rise of Political Consultants

2022 • 75 citations

The Election Game and How to Win It

2019 • 52 citations

An American Melodrama: The Presidential Campaign of 1968

1970 • 48 citations

Contrasts in Presidential Campaign Commercials of 1972

1973 • 14 citations

The Influence of Professional Campaign Management Firms in Partisan Elections in California

1958 • 7 citations

Media Manipulation and Political Campaigns: Bruce Barton and the Presidential Elections of the Jazz Age

1977 • 3 citations