Ego involvement and the absolute judgment of attitude statements.

Statistical principles in experimental design.

1962 • 27,228 citations

Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

1981 • 1,852 citations

Assimilation and contrast effects in reactions to communication and attitude change.

1957 • 645 citations

Reconciling conflicting results derived from experimental and survey studies of attitude change.

1959 • 443 citations

An Outline of Social Psychology.

1956 • 404 citations

Judgmental phenomena and scales of attitude measurement: item displacement in Thurstone scales.

1952 • 187 citations

Complex analyses of variance: General problems

1960 • 162 citations

Own attitude as an anchor in equal-appearing intervals.

1962 • 108 citations

The Influence of Individual Opinion on Construction of an Attitude Scale

1932 • 104 citations

The effect of attitude and experience on judgments of controversial statements.

1959 • 27 citations

A scale of militarism-pacifism.

1931 • 26 citations