Openand closed-mindedness and the ability to differentiate source and message.

The Measurement of Meaning

1957 • 8,915 citations

On methods in the analysis of profile data

1959 • 4,777 citations

The Influence of Source Credibility on Communication Effectiveness

1951 • 3,039 citations

The Open and Closed Mind

1960 • 2,291 citations

The principle of congruity in the prediction of attitude change.

1955 • 1,578 citations

Significance tests for multiple comparison of proportions, variances, and other statistics.

1960 • 683 citations

"Reinstatement" of the communicator in delayed measurement of opinion change.

1953 • 419 citations

An experimental comparison of conclusion-drawing by the communicator and by the audience.

1952 • 189 citations

Analysis of variance for correlated observations

1958 • 16 citations