Persistence of induced opinion change and retention of the inducing message contents.

A Theory of Cognitive Dissonance

2017 • 18,931 citations

Personality: A Psychological Interpretation

1938 • 3,283 citations

The Influence of Source Credibility on Communication Effectiveness

1951 • 3,039 citations

Personality: A Psychological Interpretation

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The Psychology of Human Learning

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Cognitive consistency and attitude change.

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Motion Pictures and the Social Attitudes of Children

1935 • 94 citations

An Experiment in Modifying Attitudes Toward the Negro.

1945 • 50 citations

The reduction of prejudice through the arousal of self-insight1

1959 • 39 citations

Effects of Preparatory Communications on Reactions to a Subsequent News Event

1951 • 29 citations

Changes in Attitude as the Result of a Lecture and of Reading Similar Materials

1933 • 27 citations

The relative effectiveness of two modes of radio delivery in influencing attitudes

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Factors influencing attitude toward the TVA.

1938 • 17 citations

Retention of the Effect of Oral Propaganda

1936 • 14 citations

Deleted Work

1955 • 0 citations