A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

1980 • 9,302 citations

Decisions with Multiple Objectives: Preferences and Value Tradeoffs.

1994 • 8,503 citations

A National Customer Satisfaction Barometer: The Swedish Experience

1992 • 4,624 citations

The Antecedents and Consequences of Customer Satisfaction for Firms

1993 • 4,590 citations

Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

1994 • 4,469 citations

Theory of Games and Economic Behavior

1945 • 4,349 citations

Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty

1982 • 3,852 citations

A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

1993 • 3,348 citations

A Multistage Model of Customers' Assessments of Service Quality and Value

1991 • 2,944 citations

An Investigation into the Determinants of Customer Satisfaction

1982 • 2,909 citations

Regret in Decision Making under Uncertainty

1982 • 2,813 citations

Adaptation-Level Theory

1965 • 2,566 citations

Social Ties and Word-of-Mouth Referral Behavior

1987 • 2,359 citations

Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice

1990 • 2,260 citations

Product/Consumption-Based Affective Responses and Postpurchase Processes

1987 • 2,067 citations

Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

1981 • 1,852 citations

A Critical review of consumer satisfaction

1989 • 1,501 citations

Disappointment in Decision Making Under Uncertainty

1985 • 1,247 citations

Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction

1989 • 918 citations

Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

1993 • 879 citations

Disappointment and Dynamic Consistency in Choice under Uncertainty

1986 • 843 citations

Modeling Consumer Satisfaction Processes Using Experience-Based Norms

1983 • 842 citations

The Influence of Anticipating Regret and Responsibility on Purchase Decisions

1992 • 771 citations

Accountability: The neglected social context of judgment and choice.

1985 • 602 citations

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers

1987 • 531 citations

Nonlinear Preference and Utility Theory.

1989 • 480 citations

Some implications of a more general form of regret theory

1987 • 401 citations

Risk Premiums for Decision Regret

1983 • 395 citations

Consumer Choice Strategies for Comparing Noncomparable Alternatives

1984 • 361 citations

The Foundations of a Positive Theory of Choice Involving Risk and a Criticism of the Postulates and Axioms of the American School (1952)

1979 • 360 citations

Consumer Expectations, Product Performance, and Perceived Product Quality

1972 • 341 citations

Do Coupon Expiration Dates Affect Consumer Behavior?

1994 • 192 citations

An Axiomatic Foundation for Regret Theory

1993 • 165 citations

A Standard Measure of Risk and Risk-Value Models

1996 • 138 citations

The Differential Processing of Product Category and Noncomparable Choice Alternatives

1989 • 115 citations

Comparability and Hierarchical Processing in Multialternative Choice

1988 • 108 citations

Comparability and Comparison Levels Used in Choices among Consumer Products

1991 • 48 citations

Generalizations of expected utility theories: A survey of recent proposals

1989 • 28 citations