Vicarious experience and partial reinforcement.

Behavior Theory and Conditioning

1957 • 1,480 citations

Social Learning and Imitation

1944 • 1,415 citations

The nature and measurement of meaning.

1952 • 1,276 citations

Two tests of the Sheffield hypothesis concerning resistance to extinction, partial reinforcement, and distribution of practice.

1955 • 55 citations

A study of simple learning under irrelevant motivational-reward conditions.

1950 • 48 citations

Expectation and resistance to extinction of a lever-pulling response as a function of percentage of reinforcement and number of acquisition trials.

1958 • 46 citations

Expectation and resistance to extinction of a lever-pulling response as functions of percentage of reinforcement and amount of reward.

1957 • 44 citations

Effect of different percentages of money reward on extinction of a lever-pulling response.

1956 • 40 citations

Behavior theory and the social sciences

2007 • 37 citations

Studies of the effect of change of drive: III. Amounts of switching produced by shifting drive from thirst to hunger and from hunger to thirst.

1954 • 14 citations