Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions

Prospect theory: An analysis of decision under risk

1988 • 34,484 citations

Limited-dependent and qualitative variables in econometrics

1983 • 13,615 citations

Mental Accounting and Consumer Choice

2008 • 3,551 citations

An Information Processing Theory of Consumer Choice

1979 • 2,314 citations

A Logit Model of Brand Choice Calibrated on Scanner Data

1983 • 1,834 citations

Pricing: Making Profitable Decisions

1980 • 1,830 citations

Brand Loyalty: Measurement and Management

1978 • 1,517 citations

The Price Knowledge and Search of Supermarket Shoppers

1990 • 1,017 citations

Impact of Sales Promotions on when, what, and how Much to Buy

1988 • 983 citations

A Reference Price Model of Brand Choice for Frequently Purchased Products

1986 • 950 citations

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

1990 • 949 citations

Buyers' Subjective Perceptions of Price

1973 • 670 citations

Promotion Signal: Proxy for a Price Cut?

1990 • 484 citations

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

1991 • 453 citations

Reference Effects of Price and Promotion on Brand Choice Behavior

1989 • 440 citations

Consumer behavior : application of theory

1977 • 432 citations

Consumer Promotions and the Acceleration of Product Purchases

1985 • 419 citations

A Price Expectations Model of Customer Brand Choice

1990 • 397 citations

Contextual Influences on Perceptions of Merchant-Supplied Reference Prices

1989 • 361 citations

Estimation of some limited dependent variable models with application to housing demand

1978 • 327 citations

A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

1981 • 314 citations

Identifying the Deal Prone Segment

1978 • 298 citations

Price as an Indicator of Quality: Report on an Enquiry

1966 • 284 citations

A Model of Brand Choice and Purchase Quantity Price Sensitivities

1988 • 278 citations

Framing Effects on Buyers' Subjective Product Evaluations

1987 • 201 citations

Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay

1991 • 162 citations

Cognitive Reference Points in Consumer Decision Making

1987 • 150 citations

Psychophysics of Prices

1970 • 121 citations

Pricing, Principles and Practices.

1977 • 118 citations

Consumer Perceptions of Promotional Activity

1991 • 110 citations

Effect of initial selling price on subsequent sales.

1969 • 96 citations

Issues in Conceptualizing and Measuring Consumer Response to Price

1984 • 84 citations

The Accuracy of Price Knowledge: Issues in Research Methodology

1986 • 59 citations

A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment

1991 • 53 citations

The Influence of Adaptation Levels on Subjective Price Perceptions

1974 • 38 citations

Consumer Perception of Experimental Retail Food Price Changes

1971 • 29 citations

Deleted Work

1955 • 0 citations