Empirical Research in International Marketing: 1976–1982

Cross-Cultural Research Methods

1980 • 1,851 citations

Country-of-Origin Effects on Product Evaluations

1982 • 1,813 citations

Causal Models in Marketing

1980 • 1,165 citations

The Decision-Maker and Export Entry and Expansion

1981 • 960 citations

Cross-Cultural Research in Psychology

1983 • 264 citations

On looking at an elephant: An evaluation of cross-cultural research related to organizations.

1970 • 247 citations

Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

1979 • 167 citations

Methodological Considerations in Cross-National Consumer Research

1976 • 163 citations

Comparative Marketing: The First Twenty five Years

1981 • 154 citations

Assessing the Quality of Industrial Products

1978 • 134 citations

A Cross-National Study of Perceived Risk

1978 • 111 citations

Cultural analysis in overseas operations

1966 • 96 citations

Current Problems in Consumer Behavior Research

1970 • 81 citations

The Information Seekers: An International Study of Consumer Information and Advertising Image

1976 • 70 citations

A cross-national investigation of price and brand as determinants of perceived product quality.

1976 • 50 citations

Foreign Direct Investment in the United States: The State of Knowledge in Research

1981 • 43 citations

International Product Life Cycle: A Reassessment and Product Policy Implications

1981 • 37 citations

Unobtrusive measurement today

1979 • 22 citations

Success and Failure of Japanese Subsidiaries in America

1984 • 21 citations

Determinants of Foreign Market Entry: A Multivariate Analysis of Corporate Behavior

1980 • 18 citations

The Industrial Structure of U.S. Direct Investment in the U.K.

1976 • 18 citations

Tax Incentive to Exports: Some Implications for Policy Makers

1980 • 13 citations