Are Drug Education Programs Effective?

Measurement and prediction

1950 • 1,243 citations

Communication and persuasion.

1954 • 1,158 citations

Effects of fear-arousing communications.

1953 • 875 citations

Dimensions for Evaluating the Acceptability of Message Sources

1969 • 734 citations

Personality and Persuasibility

1960 • 607 citations

A summary of experimental research in ethos

1963 • 205 citations

Effect of fear-arousing communication

1953 • 195 citations

An experimental comparison of conclusion-drawing by the communicator and by the audience.

1952 • 189 citations

The interest value and relevance of fear arousing communications.

1960 • 127 citations

Persuasion: Theory and practice

1978 • 91 citations

Personality and Social Behavior

1970 • 58 citations

The effects of 'directive" and 'non-directive" communication procedures on attitudes.

1955 • 45 citations

The effect of anxiety‐arousing messages when related to personal, familial, and impersonal referents

1965 • 37 citations

Interactive effects of self-esteem and task difficulty on social conformity.

1967 • 33 citations

Anomia and Enomia: A Methodological Evaluation of Srole's Anomia Scale

1966 • 30 citations

Models of Drug Addiction

1968 • 19 citations

Latent Class Analysis and Differential Mortality

1962 • 18 citations

Speech communication : analysis and readings

1968 • 9 citations

An Analytical Positive Manifold Algorithm for Use With Latent Class Analysis

1971 • 1 citations

Farm Life Abroad. Field Letters From Germany, Denmark, and France.E. C. Branson

1925 • 1 citations