Store loyalty as a measure of promotional effectiveness of supermarkets

Statistical Inference about Markov Chains

1957 • 1,398 citations

Markov Renewal Processes: Definitions and Preliminary Properties

1961 • 491 citations

Brand Choice as a Probability Process

1962 • 140 citations

Brand Choice as a Probability Process

1976 • 133 citations

The Dynamics of Brand Loyalty: A Markovian Approach

1962 • 87 citations

Customer Behavior As a Markov Process

1961 • 44 citations

Brand Preferences and Simple Markov Processes

1960 • 29 citations

Decision Theory and Marketing Management

1962 • 21 citations

Decision Theory and Marketing Management

1962 • 6 citations

Measuring advertising effectiveness Use of the PTM

1963 • 4 citations