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The use of benchmarking to enhance marketing decision making
Data up to Jan 2025
Published1993
Citations23
References8
Total Citations Per Year
Abstract
References (8)
Harvard business review
1993 • 13,965 citations
Choices, values, and frames.
1984 • 6,096 citations
Choices, Values, and Frames
2013 • 5,614 citations
Benchmarking: the search for industry best practices that lead to superior performance
1989 • 1,646 citations
Models of My Life
1991 • 502 citations
Harvard Business School
2021 • 72 citations
Roadmap to Current Benchmarking Literature
1994 • 35 citations
The Differential Method of Pricing
1979 • 18 citations
Cited By (0)
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