A Psychological Study of the Inverse Relationship Between Perceived Risk and Perceived Benefit

Telling more than we can know: Verbal reports on mental processes.

1977 • 10,326 citations

Availability: A heuristic for judging frequency and probability

1973 • 9,346 citations

Feeling and thinking: Preferences need no inferences.

1980 • 7,533 citations

Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences.

1985 • 4,482 citations

Attitudes and Cognitive Organization

1946 • 3,547 citations

How safe is safe enough? A psychometric study of attitudes towards technological risks and benefits

1978 • 2,734 citations

A constant error in psychological ratings.

1920 • 1,936 citations

Affect, generalization, and the perception of risk.

1983 • 1,792 citations

The effect of positive feelings on risk taking: When the chips are down

1983 • 637 citations

The influence of positive affect on acceptable level of risk: The person with a large canoe has a large worry

1987 • 455 citations

Ubiquitous halo.

1981 • 407 citations

Cognitive Maps of Risk and Benefit Perceptions

1985 • 10 citations