Two components in bipolar scales: Direction and extremeness.

The Measurement of Meaning

1957 • 8,915 citations

The Authoritarian Personality

2001 • 6,655 citations

Response Sets and Test Validity

1946 • 888 citations

Further Evidence on Response Sets and Test Design

1950 • 730 citations

Political and religious dogmatism: An alternative to the authoritarian personality.

1956 • 330 citations

EXTREME RESPONSE SETS AS A MEASURE OF INTOLERANCE OF AMBIGUITY

1958 • 41 citations

Three versions of the F Scale and performance on the Semantic Differential.

1960 • 27 citations