Attitude change through reward of verbal behavior.

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Theory and problems of social psychology.

1948 • 775 citations

The influence of role playing on opinion change.

1954 • 441 citations

The behavior of attitudes.

1947 • 302 citations

The control of the content of conversation: Reinforcement of statements of opinion.

1955 • 182 citations

Attitude Change as a Function of Response Restriction

1953 • 133 citations

Experimental manipulation of verbal behavior.

1954 • 121 citations

Attitude change through modification of attitude structure.

1956 • 119 citations

Verbal reinforcement and interviewer bias.

1956 • 113 citations