Advertising, Sunk Costs, and Barriers to Entry

Industrial Market Structure and Economic Performance.

1971 • 6,615 citations

Advertising as Information

1974 • 3,417 citations

Barriers to New Competition

1957 • 2,906 citations

From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition*

1977 • 2,063 citations

Entry, Capacity, Investment and Oligopolistic Pricing

1977 • 1,175 citations

Nonlinear Methods in Econometrics.

1973 • 675 citations

Advertising and Competition

1964 • 423 citations

The Effect of Advertising on the Price of Eyeglasses

1972 • 373 citations

Strategic Entry Deterrence

2016 • 339 citations

Advertising and Market Power

1974 • 333 citations

The effect of advertising on competition: a survey

1979 • 268 citations

Fixed Costs, Sunk Costs, Entry Barriers, and Sustainability of Monopoly

1981 • 255 citations

Industrial Research and Development, Intangible Capital Stocks, and Firm Profit Rates

1978 • 242 citations

Persuasion or Information? The Economics of Prescription Drug Advertising

1981 • 179 citations

Barriers to Entry: A Theoretical Treatment

1980 • 138 citations

Notes on Advertising, Economies of Scale, and Entry Barriers

1980 • 106 citations

Advertising, Profits, and Corporate Taxes

1969 • 97 citations

Advertising and Profitability: A Reappraisal

1974 • 82 citations

The Demand for Travel: Theory and Measurement.

1972 • 82 citations

Accounting for Advertising as a Barrier to Entry

1979 • 64 citations

Brand Loyalty and Barriers to Entry

1974 • 57 citations

Entry, strategy and performance

1976 • 52 citations