Reward value of a non-nutritive sweet taste.

Principles of Behavior

1944 • 4,124 citations

The Behavior of Organisms

1938 • 3,256 citations

Purposive Behavior in Animals and Men

1950 • 2,502 citations

Social Learning and Imitation

1944 • 1,415 citations

The psychology of learning

1935 • 1,168 citations

Taste Thresholds and Taste Preferences of Rats for Five Common Sugars

1940 • 170 citations

Effect of amount of reward and consummative activity on learning in chickens.

1941 • 63 citations

The fundamentals of human motivation

1928 • 61 citations

Relative per diem consumption as a measure of preference in the rat.

1948 • 47 citations