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Marketing cost controls: A survey of industry practices
Data up to Jan 2025
Published1980
Citations8
References9
Total Citations Per Year
Abstract
References (9)
The impact of strategic planning on profit performance
1974 • 182 citations
The Death and Burial of “Sick” Products
1964 • 51 citations
Improving Product Abandonment Decisions
1972 • 38 citations
The Death and Burial of "Sick" Products
1964 • 36 citations
A Strategic Framework for Marketing Control
1977 • 35 citations
Marketing Cost Analysis: A Modularized Contribution Approach
1977 • 26 citations
Improving Product Abandonment Decisions
1972 • 20 citations
A Strategic Framework for Marketing Control
1977 • 19 citations
Marketing Cost Analysis: A Modularized Contribution Approach
1977 • 18 citations
Cited By (0)
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