Social pressure in public and private situations.

The Achievement Motive.

1954 • 1,865 citations

Deviation, rejection, and communication.

1951 • 1,118 citations

Theory and experiment in social communication.

1950 • 101 citations

The Scientific Study of Social Behaviour.

1958 • 22 citations

The Scientific Study of Social Behaviour.

1957 • 13 citations

Deductive Theories in Sociology

1955 • 1 citations