Customer lifetime value research in marketing: A review and future directions
Data up to Jan 2025
Total Citations Per Year
Abstract
References (14)
Harvard business review
1993 • 13,965 citations
E-LOYALTY: YOUR SECRET WEAPON ON THE WEB
2003 • 2,084 citations
The Loyalty Effect
2001 • 1,494 citations
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
2000 • 1,373 citations
Do Customer Loyalty Programs Really Work
1997 • 1,051 citations
Customer lifetime value: Marketing models and applications
1998 • 975 citations
Manage Marketing by the Customer Equity Test
2010 • 762 citations
Counting Your Customers: Who-Are They and What Will They Do Next?
1987 • 629 citations
Customer lifetime valuation to support marketing decision making
1997 • 492 citations
Customer Base Analysis: An Industrial Purchase Process Application
1994 • 348 citations
Modeling customer relationships as Markov chains
2000 • 340 citations
A Methodology for Linking Customer Acquisition to Customer Retention
2001 • 329 citations
Customer profitability analysis: Measurement, concentration, and research directions
1999 • 325 citations
The allocation of promotion budget to maximize customer equity
2001 • 170 citations