Effects of cost and gain ratios, and probability of outcome on ratings of alternative choices

Probability learning and a negative recency effect in the serial anticipation of alternative symbols.

1951 • 307 citations

Effect of first-order conditional probability in a two-choice learning situation.

1960 • 117 citations

Reward probability, amount, and information as determiners of sequential two-alternative decisions.

1956 • 95 citations

Effects of range of payoffs as a variable in risk taking.

1960 • 74 citations

Likelihood judgments and sequential effects in a two-choice probability learning situation.

1960 • 57 citations

Measuring utility of money through decisions.

1958 • 34 citations

Choice behavior and reward structure

1964 • 27 citations

Differential cost, gain, and relative frequency of reward in a sequential choice situation.

1961 • 26 citations

Measuring Utility of Money through Decisions

1958 • 23 citations

Differential monetary gains in a two-choice situation.

1961 • 21 citations

Monetary incentive and range of payoffs as determiners of risk taking.

1962 • 18 citations

A Sequential Analysis of Gambling Behavior

1963 • 17 citations

Some Parameters of Risk-Taking Behavior

1962 • 12 citations

Prediction of some stochastic events: A regret equalization model.

1962 • 8 citations