Anticipated Relationship, Salience of Partner and Attitude Change

Script processing in attitude formation and decision making.

1976 • 683 citations

Attraction as a linear function of proportion of positive reinforcements.

1965 • 671 citations

Cognition and Social Behavior

1978 • 630 citations

Cognitive schemas and thought as determinants of attitude change

1977 • 229 citations

What a person thinks upon learning he has chosen differently from others: Nice evidence for the persuasive-arguments explanation of choice shifts

1975 • 148 citations

Increased Liking as a Result of the Anticipation of Personal Contact

1967 • 148 citations

Some Effects of Salience and Time Upon Interpersonal Hostility and Attraction During Social Isolation

1973 • 94 citations

Coming to like obnoxious people when we must live with them.

1977 • 56 citations

The organizing function of interaction roles in person perception.

1958 • 27 citations