The marketing of services: an approach

Industrial buying and creative marketing

1967 • 1,013 citations

Marketing definitions : a glossary of marketing terms

1960 • 216 citations

Industrial Marketing: Cases and Concepts

1962 • 166 citations

The marketing of professional services

1972 • 144 citations

Fundamentals of marketing

2016 • 103 citations

The Measurement and Interpretation of Service Output Changes.

1973 • 13 citations