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Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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Attitudes and Persuasion: Classic and Contemporary Approaches

1981 • 3,388 citations

Self-monitoring of expressive behavior.

1974 • 3,364 citations

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Personal involvement as a determinant of argument-based persuasion.

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Attitude–behavior consistency: An individual difference perspective.

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Behavior and attitude: Some people are more consistent than others1

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