Mediation: The Role of Significant Others

Sex‐Role Stereotypes: A Current Appraisal¹

1972 • 1,873 citations

Aggressive and Prosocial Television Programs and the Natural Behavior of Preschool Children

1973 • 319 citations

Television and Human Behavior

1980 • 319 citations

The Portrayal of Men and Women in American Television Commercials

1975 • 264 citations

How Children Learn to Buy

1978 • 217 citations

Sex role stereotyping in children's television programs.

1974 • 209 citations

Television and the Public.

1974 • 179 citations

Sex Role Stereotypes: Developmental Aspects and Early Intervention

1976 • 151 citations

Sex Role Stereotypes: Developmental Aspects and Early Intervention

1976 • 143 citations

Women in TV Commercials

1974 • 141 citations

Sex identity in American children: Memory, knowledge, and preference tests.

1974 • 92 citations

The Relative Contribution of Television as a Learning Source for Children's Occupational Knowledge

1967 • 91 citations

A Cognitive Developmental Study of Children's Attention To Television Commercials

1974 • 89 citations

The effects of television on children's stereotyping of women's work roles

1978 • 85 citations

Children's Performance in a Game and Their Attraction to It as a Function of Sex-Typed Labels

1974 • 67 citations

Sex-role stereotyping in the lower grades: Part of the solution

1975 • 53 citations

The Girls in the Cartoons

1974 • 52 citations

Mass media, violence and society

1975 • 48 citations

Television Violence and Viewer Aggression: A Reexamination of the Evidence

1976 • 48 citations

Teacher vs. Program

1978 • 37 citations

The Evidence So Far

1975 • 29 citations

Fighting Sexism on the Airwaves

1974 • 13 citations

Impact of “all in the family’ on children

1976 • 13 citations

A Suggested Research Strategy

1975 • 5 citations

Developmental Aspects of Understanding and Evaluating Television Content.

1973 • 4 citations