Attitude change, commitment, and ego involvement.

Attitude and Attitude Change

1966 • 312 citations

Ego-involvement, discrepancy, source credibility, and attitude change.

1970 • 196 citations

Involvement, discrepancy, and change.

1964 • 175 citations

Attitude change through modification of attitude structure.

1956 • 119 citations

Involvement and dogmatism as inhibitors of attitude change

1965 • 82 citations