Risky-shift phenomenon tested with consumer products as stimuli.

Experimental Design: Procedures for the Behavioral Sciences

2013 • 8,527 citations

The group as a polarizer of attitudes.

1969 • 1,008 citations

Risky and cautious shifts in group decisions: The influence of widely held values

1968 • 444 citations

A comparison of individual and group decisions involving risk

1961 • 390 citations

New Directions in Psychology III

1968 • 190 citations

Intergroup relations and polarization of individual and collective judgments.

1969 • 132 citations

Individual and group risk-taking in a two-choice situation

1968 • 69 citations

Risk and conservatism in group decision-making

1968 • 69 citations

The Role of Social Norms and Leadership in Risk-Taking

1966 • 68 citations

Group risk-taking in a two-choice situation: Replication, extension, and a model

1969 • 36 citations

Risk Preferences as Related to Judged Consequences of Failure

1969 • 20 citations