An experimental study of risk preference in lotteries.

Theory of games and economic behavior

2019 • 17,685 citations

Elimination by aspects: A theory of choice.

1972 • 3,400 citations

Individual Choice Behavior

1962 • 2,591 citations

Single-peaked functions and the theory of preference.

1977 • 302 citations

Components of risk in decision making: Probability and variance preferences.

1960 • 167 citations

Probability-Preferences among Bets with Differing Expected Values

1954 • 136 citations

PORTFOLIO THEORY AND THE MEASUREMENT OF RISK

1975 • 128 citations

Importance of variance preferences in gambling decisions.

1968 • 123 citations

Risk-preference in coin-toss games

1969 • 54 citations

Some probabilistic models of simple choice and ranking

1968 • 51 citations

The inconsistency of expected utility theory with certain classes of single-peaked preference functions

1971 • 8 citations

A new axiomatization of portfolio theory

1978 • 6 citations