A Bayesian Approach to Estimating Household Parameters

Accurate Approximations for Posterior Moments and Marginal Densities

1986 • 1,957 citations

A Logit Model of Brand Choice Calibrated on Scanner Data

1983 • 1,834 citations

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

1989 • 1,264 citations

Sales Promotion: Concepts, Methods and Strategies

1990 • 867 citations

Development and Testing of a Model of Consideration Set Composition

1991 • 651 citations

A Price Discrimination Theory of Coupons

1984 • 485 citations

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

1991 • 323 citations

Quality Perceptions and Asymmetric Switching Between Brands

1991 • 317 citations

Bayesian analysis of dichotomous quantal response models

1984 • 190 citations

The Analysis of Frequency Data.

1975 • 126 citations

Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models

1981 • 96 citations

A bayesian approach to testing the arbitrage pricing theory

1991 • 81 citations

The Competitive Implications of Relevant-Set/Response Analysis

1989 • 72 citations

There Is No Aggregation Bias: Why Macro Logit Models Work

1991 • 67 citations

Computing Extended Maximum Likelihood Estimates for Linear Parameter Models

1991 • 56 citations

Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

1991 • 54 citations

A marginal-predictive approach to identifying household parameters

1993 • 7 citations