A Pooled Cross‐Section Time Series Model of Coupon Promotions

The Use of Error Components Models in Combining Cross Section with Time Series Data

1969 • 531 citations

Consumer Demand in the United States, 1929-1970; Analyses and Projections

1968 • 297 citations

Dynamic Demand Analyses for Gasoline and Residential Electricity

1974 • 260 citations

A textbook of econometrics

1973 • 250 citations

Determinants of Milk Advertising Effectiveness

1977 • 38 citations

Another Look at Advertising and Concentration

1969 • 29 citations

Optimal Advertising Signals in the Florida Citrus Industry: A Research Application

1974 • 21 citations

The Impact of Retail Coupons

1965 • 15 citations

The Influence of Media Characteristics on Coupon Redemption

1966 • 11 citations