The Effects of Physiological Arousal on Information Processing and Persuasion

Attention and Effort

1975 • 7,136 citations

The Elaboration Likelihood Model of Persuasion

1986 • 6,452 citations

Conflict, arousal, and curiosity.

1960 • 5,766 citations

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

1980 • 4,596 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

1983 • 4,388 citations

Attitudes and Persuasion: Classic and Contemporary Approaches

1981 • 3,388 citations

The effect of emotion on cue utilization and the organization of behavior.

1959 • 2,992 citations

Automatic and effortful processes in memory.

1979 • 2,718 citations

Decision and stress

1971 • 1,686 citations

Affective Responses Mediating Acceptance of Advertising

1986 • 1,014 citations

Mind and emotion

1975 • 887 citations

Central and peripheral routes to persuasion: An individual difference perspective.

1986 • 881 citations

Personality, motivation, and performance: A theory of the relationship between individual differences and information processing.

1984 • 793 citations

Attention and Arousal

1982 • 663 citations

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

1986 • 610 citations

Activation and Behavior

1964 • 597 citations

Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification.

1976 • 590 citations

Attitude and Attitude Change

1981 • 469 citations

Attitudes and Attitude Change

1987 • 456 citations

Excitation transfer from physical exercise to subsequent aggressive behavior

1972 • 251 citations

Enhancement of experienced sexual arousal in response to erotic stimuli through misattribution of unrelated residual excitation.

1975 • 234 citations

The Effect of Numbers on the Route to Persuasion

1984 • 185 citations

Time Compression, Response Opportunity, and Persuasion

1986 • 170 citations

Arousal cues arousal-related material in memory: implications for understanding effects of mood on memory

1983 • 152 citations

Response to commercials as a function of program context.

1981 • 141 citations

Arousal and the range of cue utilization.

1974 • 105 citations

Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion

1985 • 90 citations

Impulsivity, caffeine, and proofreading: A test of the Easterbrook hypothesis.

1982 • 72 citations

Consumer Initial Processing in a Difficult Media Environment

1979 • 66 citations