Mass media, learning, and retention.

D. C. William, Johanna Paul, J. C. Ogilvie

DOI: 10.1037/h0083707

Canadian Journal of Psychology/Revue Canadienne de Psychologie

Data up to Jan 2025

Published1957

Citations34

References2

Fields

Psychology Business Advertising

Total Citations Per Year

Abstract

References (2)

Experiments on Mass Communication

2017 • 616 citations

The effects of mass media

1949 • 48 citations

Cited By (0)

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