Assessing Biases in Measuring Decision Effectiveness and Information Overload

Reliability: A Review of Psychometric Basics and Recent Marketing Practices

1979 • 1,368 citations

The Assignment of Numbers to Rank Order Categories

2017 • 520 citations

Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin

1989 • 35 citations