A Model for Evaluating the Profitability of Coupon Promotions

Models and Managers: The Concept of a Decision Calculus

2004 • 826 citations

Econometric Measurement of the Duration of Advertising Effect on Sales

1976 • 616 citations

Consumer Promotions and the Acceleration of Product Purchases

1985 • 419 citations

A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

1981 • 314 citations

Decision Support Systems for Marketing Managers

1979 • 240 citations

BRANDAID: A Marketing-Mix Model, Part 1: Structure

1975 • 206 citations

The Relationship between Shelf Space and Unit Sales in Supermarkets

1972 • 193 citations

CALLPLAN: An Interactive Salesman’s Call Planning System

1976 • 181 citations

An Experimental Study of the Impact of Judgment-Based Marketing Models

1982 • 144 citations

Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach

1979 • 123 citations

Factors Affecting Coupon Redemption Rates

1982 • 120 citations

Evaluation of the Effectiveness of a Model Based Salesman's Planning System by Field Experimentation

1977 • 99 citations

Judgment Based Marketing Decision Models: Problems and Possible Solutions

1981 • 88 citations

Market Segments and Stochastic Brand Choice Models

1976 • 85 citations

Sprinter: A Model for the Analysis of New Frequently Purchased Consumer Products

2011 • 75 citations

Stratport: A Model for the Evaluation and Formulation of Business Portfolio Strategies

1982 • 62 citations

Sales promotion - fast growth, faulty management

1976 • 51 citations

Commentary on “Judgment Based Marketing Decision Models”

1981 • 43 citations

The New-Trier Stochastic Model of Brand Choice

1971 • 31 citations

Newprod: The Design and Implementation of a New Product Model

1975 • 29 citations

Toward a Normative Model of Promotional Decision Making

1973 • 24 citations

Consumer Response to Promotions

1976 • 22 citations

A Marketing Decision Support System for Retailers

1982 • 20 citations

The Influence of Media Characteristics on Coupon Redemption

1966 • 11 citations

A Model for Measuring the Influence of Promotion on Inventory and Consumer Demand

1973 • 5 citations

Coupons as price discrimination devices : a theoretical perspective and empirical analysis

1982 • 3 citations