Back to search

Ethical Judgments of Political Television Commercials as Predictors of Attitude toward the Ad

Data up to Jan 2025

Published1994
Citations75
References33

Total Citations Per Year

Abstract

References (33)

Multivariate Data Analysis.

1973 • 36,964 citations

Advances in Consumer Research

2014 • 13,596 citations

The Measurement of Meaning

1957 • 8,915 citations

Measuring the hedonic and utilitarian sources of consumer attitudes

1991 • 2,041 citations

An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

1963 • 1,589 citations

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

1981 • 1,481 citations

Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

1992 • 988 citations

Current issues and research in advertising

1978 • 918 citations

Multivariate data analysis

1991 • 804 citations

Attitude toward the AD as a Mediator of Consumer Brand Choice

1981 • 791 citations

Attitude and Attitude Change: The Social Judgment-Involvement Approach

1982 • 605 citations

Attitude and Attitude Change: The Social Judgment-Involvement Approach.

1966 • 371 citations

Negative Political Advertising: Some Empirical Findings

1984 • 282 citations

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”

1988 • 221 citations

A profile of responses to commercials.

1979 • 215 citations

Attitude toward the Ad and Brand Choice

1992 • 187 citations

Advertising: Its Role in Modern Marketing

1970 • 172 citations

Kleppners Advertising Procedure

1950 • 163 citations

A reaction profile for TV commercials.

1971 • 161 citations

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

1988 • 113 citations

Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources

1993 • 95 citations

Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

1987 • 88 citations

Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

1985 • 87 citations

Semantic Confusion in Attitude Research: Salience Vs. Importance Vs. Determinance

1977 • 86 citations

Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials

1991 • 84 citations

The informative and persuasive functions of advertising: A moral appraisal

1983 • 71 citations

Ethical dimensions of political communication

1992 • 41 citations

Advertising Message Strategy in U.S. Congressional Campaigns: Its Impact on Election Outcome

1991 • 22 citations

Multi-Attribute Attitude Models: a Comparative Analysis

1975 • 16 citations

Fishbein Theory and the Bass-Talarzk Problem

1973 • 15 citations

The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech

1989 • 13 citations

The New How to Advertise

1992 • 7 citations

Fishbein Theory and the Bass-Talarzk Problem

1973 • 6 citations

Cited By (0)

No citing papers found in database

Ethical Judgments of Political Television Commercials as Predictors of Attitude toward… (1994) – Journal of Advertising | Metascience Observatory Explorer