FI SCHEDULES AND PERSISTENCE AT GAMBLING IN THE U.K. BETTING OFFICE

Schedules of reinforcement.

1957 • 4,688 citations

The illusion of control.

1975 • 3,645 citations

Partial reinforcement: a review and critique.

1950 • 282 citations

Partial reinforcement: A selective review of the literature since 1950.

1960 • 230 citations

CONTROLLING HUMAN FIXED‐INTERVAL PERFORMANCE¹

1969 • 205 citations

An Exploratory Model of Play

1971 • 165 citations

Control of human behavior

1962 • 157 citations

An introduction to psychology.

1902 • 80 citations

Gambling: Hazard and Reward.

1973 • 50 citations

Expectation and resistance to extinction of a lever-pulling response as a function of percentage of reinforcement and number of acquisition trials.

1958 • 46 citations

Expectation and resistance to extinction of a lever-pulling response as functions of percentage of reinforcement and amount of reward.

1957 • 44 citations

Effect of different percentages of money reward on extinction of a lever-pulling response.

1956 • 40 citations

THE IMPACT OF APPLIED BEHAVIOR ANALYSIS ON DIVERSE AREAS OF RESEARCH1

1975 • 34 citations

The Role of the Betting Shop Environment in the Training of “Compulsive” Gamblers

1977 • 18 citations

Decision-making in roulette

1970 • 6 citations