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Market Segmentation and the Effectiveness of a Brand's Price and Dealing Policies

Ronald E. Frank, William F. Massy
DOI: 10.1086/294761
The Journal of Business

Data up to Jan 2025

Published1965
Citations36
References1
Fields
EconomicsBusinessComputer scienceBiologyMarketingArtificial intelligenceEcology

Total Citations Per Year

Abstract

References (1)

Social Glasses and Spending Behavior

1958 • 154 citations

Cited By (0)

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Market Segmentation and the Effectiveness of a Brand's Price and Dealing Policies (1965) – The Journal of Business | Metascience Observatory Explorer