When what is said is important: A comparison of expert and attractive sources

The Psychology of Interpersonal Relations.

1958 • 12,235 citations

The psychology of interpersonal relations.

1958 • 12,175 citations

Handbook of Personality: Theory and Research

2008 • 8,581 citations

Processes of Opinion Change

1961 • 2,067 citations

The principle of congruity in the prediction of attitude change.

1955 • 1,578 citations

Scales for the measurement of ethos

1966 • 624 citations

Attitudes and Opinions

1972 • 305 citations

The handbook of social psychology, 2nd ed.

1968 • 260 citations

Comprehensibility of persuasive arguments as a determinant of opinion change.

1974 • 160 citations

Opinion change as a function of when information about the communicator is received and whether he is attractive or expert.

1972 • 99 citations

Persuasion: Speech and Behavioral Change.

1969 • 51 citations