A multitrait-multimethod analysis of four attitude assessment procedures

Convergent and discriminant validation by the multitrait-multimethod matrix.

1959 • 16,404 citations

Handbook of Social Psychology

2016 • 1,805 citations

Attitudes Can Be Measured

1928 • 1,435 citations

The relationship between the affective, behavioral, and cognitive components of attitude

1969 • 560 citations

The AB Scales

1962 • 242 citations

Validation of feeling, belief, and intention to act as three components of attitude and their contribution to prediction of contraceptive behavior.

1971 • 234 citations