Effectiveness of sales forecasting methods

DOI: 10.1016/0019-8501(78)90058-5

Industrial Marketing Management

Data up to Jan 2025

Published1978

Citations53

References2

Fields

Computer science Business Economics Physics Econometrics Marketing Artificial intelligence

Total Citations Per Year

Abstract

References (2)

Sales forecasting methods and accuracy

1975 • 96 citations

Forecasting: Issues & Challenges for Marketing Management

1977 • 30 citations

Cited By (0)

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